comfort beyond your comfort zone
There isn’t one way to move outside. Or two. Or even three. So we created a collection that moves with you—however you move. Snag ‘em branches. Scuff ‘em on a rock face. Leave a review about how you tumbled down a hill and (bless) your fit is unscathed. This is The North Face Jaida collection.
Versatile by nature.
Designed with increased snag resistance and advanced next-to-skin comfort, Jaida adapts to wherever you are and wherever you’re going.
SOCIAL
Client: The North Face
Copywriter: This Cowgirl (Me)
Art Director: Jenna Hoy
Producer: Mat Kestle